Vol. 120, No. 50 A Newspaper of General Circulation December 11, 2017
 
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Door-buster discounts unlikely at small retailers this Christmas
When Mark Aselstine started online wine retailer Uncorked Ventures, he thought he should offer discounts – so gave 30 percent off to people buying wine baskets or subscriptions for monthly deliveries. But as he analyzed the sales, he didn’t sense that the deal helped – and suspected that people who wanted top-of-the-line wine were actually turned off by it. “People who were paying $50 or $70 per bottle of wine weren’t looking for a discount,” says Aselstine, whose business is based in Berkley, ...more for subscribers.
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